Ranking keywords in 2024 involves understanding current SEO trends, search engine algorithms, and user behavior. Here’s a breakdown of the types of keywords that might be easier to rank in 2024. Please note that this strategy can be applied for all periods or years.
1. Long-Tail Keywords
- Definition: These are more detailed and specific phrases with lower search volume but higher chances of conversion.
- Ease of Ranking: They face less competition because fewer websites target them.
- Example: “best running shoes for flat feet 2024” instead of the broader “running shoes.”
2. Low-Competition Keywords
- Definition: Keywords that have a low keyword difficulty (KD) score.
- Ease of Ranking: With fewer competitors focusing on them, ranking becomes easier.
- How to Identify: Utilize tools like Ahrefs, SEMrush, or Google Keyword Planner to spot low KD keywords.
3. Local Keywords
- Definition: Keywords that are tailored to a specific geographical location.
- Ease of Ranking: Local businesses typically encounter less competition, particularly in niche markets.
- Example: “best pizza in [Your City]” or “emergency plumber [Your City].”
4. Question-Based Keywords
- Definition: Keywords formulated as questions.
- Ease of Ranking: These often address specific queries, making them ideal for voice search and detailed guides.
- Example: “How to fix a leaky faucet?” or “What is the best way to lose weight?”
5. Niche-Specific Keywords
- Definition: Keywords that are highly specific to a particular niche or industry.
- Ease of Ranking: With less competition in broad topics, these keywords allow for more focused content.
- Example: “vintage car restoration tips” instead of the general “car repair.”
6. Emerging Trends Keywords
- Definition: Keywords related to new and upcoming trends, technologies, or events.
- Ease of Ranking: These keywords often have fewer competitors since they are relatively new.
- Example: Keywords associated with recent technological developments or current events.
7. Branded Keywords
- Definition: Keywords that include a specific brand name.
- Ease of Ranking: If you own the brand or have relevant content, these are generally easier to rank for.
- Example: “Nike running shoes review.”
Strategies for Easier Ranking:
- Content Quality: Develop in-depth, valuable content that directly addresses user queries.
- On-Page SEO: Focus on optimizing meta tags, headers, and keyword placement.
- Backlinking: Obtain high-quality backlinks from authoritative sources.
- User Experience: Enhance your site’s speed, mobile-friendliness, and overall navigation.
Implementing the above strategies will help you to rank higher for easier keywords in 2024.